Performance-Based Advertising and Affiliate Networks

Affiliate Marketing is an Internet-based marketing practice in which one business rewards one or more affiliates (partners) for each visitor or customer brought about by the affiliate's marketing efforts. The affiliate assumes the risk of the advertising and is rewarded based on a pre-defined criteria—often a lead, sale, or coupon download.

Developing an affiliate program allows you to set the price you are willing to pay for each customer and extends your marketing reach through 1,000's of sites and site managers to drive cost-effective traffic to your site. Affiliate marketing is driven by entrepreneurs who are working at the edge of Internet marketing. Affiliates are often the first to take advantage of emerging trends and technologies - i.e., they take the risk, you reap the rewards.

Some of the varying affiliate models include:

  • Cost per Action (CPA)
  • Cost per Sale (CPS)
  • Cost per Lead (CPL)
  • Cost per View (CPV)


Online Performance Marketing, LP is a Google AdWords ® Certified Partner, with more than half our employees certified as AdWords Qualified Professionals.

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