Banner Ads
BANNER AD SERVING
A banner advertisement, or banner ad, is one of the most popular forms of Internet advertising. For innumerable brand advertisers, banner ads are an integral part of every ad campaign. The banner ad’s presence on the Internet and its importance in Internet-based business is immense. Without banner ads, establishing a presence on content-rich portals and community-oriented social networks would be a challenge, let alone attempting to differentiate oneself from competing businesses.
The banner ad’s flexibility allows you to advertise on other websites as well as allow other businesses to advertise on yours. In addition, expandable banners allow potential customers to become familiar with an advertiser’s product without leaving the site on which the banner appears. Banner ads can also be combined with behavioral targeting technology to better connect with audiences. Unlike traditional ads, a banner ad has the added ability to “pull” potential customers directly to the advertiser’s website. Banner ads also directly drive searches on the search engines and support other direct response channels such as 800 numbers and contact us forms.
BANNER AD HIGHLIGHTS
- Stretches your advertising budget (costs less than radio, TV, newspaper ads, and direct mail)
- Often attracts a more precise audience as compared to traditional marketing methods
- Strategically exposes your website right where you want it – giving Internet users instant gratification as they can immediately “click through” to your site
- Generates highly qualified sales leads – when an individual clicks on your banner ad, you get access to highly targeted sales leads
- Establishes your name or brand – these ads can reinforce your company’s image trademarks, colors, and product names to prospective customers
- Provides ability to measure results – you can track campaign visitors, analyze the effectiveness of your campaign, and fine tune your offers and ad placements to improve your conversion rate
OUR AD SERVING PLATFORM
Online Performance Marketing uses an advanced ad serving technology that allows the proper serving of video and expandable banner ads of all types in addition to traditional banners.
AD SERVING HIGHLIGHTS
- Optimizes banner campaigns via automatic weighting of best-performing ad units every two minutes
- Embeds lead capture, social media options, and calendar reminders directly into banners, which lowers barrier to lead capture, and avoids forcing users to leave page/site
- Centralizes all campaign reporting, including tying back-end stats to on-site actions and lead capture
- Validates that all impressions are served in campaigns to ensure third parties have delivered on ad agreements
- Allows tracking of customers that view certain banner ads, but don’t click, coming back directly to a client’s site later
CPC
CPC or Cost Per Click is the fastest growing form of local advertising. Cost Per Click is where advertisers pay a fee for each click on the advertisement, whether it be a banner ad or a text ad. When clicked, the user will be redirected to the advertiser’s website. Advertisers will determine the amount they are willing to pay for each click, as well as setting a daily budget. When their budget is reached, their ads will no longer appear.
CPC has become very effective as the advertiser is no longer paying for every “impression” of their ad, but only for those viewers that are interested enough to click through to their website. This targeted advertising helps businesses control their ad budget as well as enable them to gauge response to their campaigns.
OUR FINDINGS ON THE SYNERGY OF SEARCH & DISPLAY ADS
(Click to Play Through Slides)
CALL US TODAY FOR A FREE, NO OBLIGATION CONSULTATION:
877-OPM-2010 (877-676-2010), Monday-Friday: 9-5 CentralDownload our Beyond Basic Search Engine Marketing presentation and learn how you can convert online leads to offline sales.
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