Permission-Based Email Marketing
Standing apart from the competition is the cornerstone of a profitable business, and e-commerce is no exception. Whether they walk into your store or open your email, your customers expect originality and personal treatment.The OPM email marketing solution helps businesses across a wide range of industries cater creatively and effectively to their customers with targeted email marketing. OPM works with advanced email marketing technology to create, send, and report on e-commerce emails, advertising-based or corporate newsletters, lifecycle messages, triggered emails, transaction/confirmation messages, and other email communications. The OPM system is white-listed, has very high deliverability, excellent feedback loops, a low Cost Per Thousand (CPM), and robust reporting on deliverability, open rates, click-through rates, and more.
Email Reputation
Email reputation is the most important factor influencing email deliverability. You should protect your email reputation to maximize delivery to inboxes, avoid damage caused by spam forgeries, and to beat image suppression.
OPM will assess and manage your existing email reputation program, including infrastructure, level of authentication, database hygiene practices, complaints and blacklist monitoring, feedback loops and whitelistings - through to the point of certification.
