Online Marketing Links and Resources
OPM Presentations
Online Performance Marketing Overview - PowerPoint - 10/9/2008
Beyond Basic Search Engine Marketing - PowerPoint - 9/16/2008
Paid Search | PPC Resources
e-Consultancy: Five reasons why you need a paid search strategy
Clear Saleing: 6 Advanced Paid Search Strategies used by the Internet Retailer top 500
Search Engine Guide: Important Steps In 2008 Paid Search Planning
Search Engine Guide: Five Common Paid Search Mistakes That Can Sink Your Campaign
John Ellis: Seven Habits Of Highly Effective Pay-Per-Click Advertisers
10e20: Paid Search For Big Sites
My Agent of Value: Combining Organic and Paid Search Strategies
e-Consultancy: Paid Search Marketing (PPC) - Best Practice Guide
Chief Marketer: Your Brand and Paid Search: What You Need to Know
SEOMoz: 17 Most Common PPC Mistakes Web Marketers Make
SEOMoz: Create Your Own "Bullet Train" to PPC Optimization
High Rankings: 5 Keyword Strategies for B2B PPC Campaigns

