Paid Search Management | Pay Per Click (PPC) Program

OPM offers two methodologies for managing our clients Paid Search efforts, based on their budget. Premier Paid Search Management & Basic Search Platform.

Premier Paid Search Management

When it comes to paid search, there is nothing better than human interaction, managing the account. Automated systems are great, but we have found that our personally managed accounts outperform those that are run without human interaction. The OPM Premier Paid Search Management Program is ideal for those clients with a minimum budget of $5k/mo or more. Our Paid Search experts provide custom analysis of every account, including: campaign, ad group, keyword, and keyword/ad group pairing to ensure OPM is maximizing the profit for all revenue generating keywords and mitigating risk for the non-revenue generating keywords. We also:

Create targeted campaigns
Generate keyword phrases
Produce targeted ad groups
Develop creative & highly targeted ad copy
Test ad copy
Provide ad inventory performance & analysis
Analyze Quality Score & provide site optimization suggestions
Report Return On Ad Spend (ROAS) when available
Report on conversion data (Emails, Downloads, Form Submits, Phone Calls, Coupons, etc) as applicable
Bid using conversion optimization, Cost Per Click, or in rare instances Cost Per Thousand
Provide extensive reporting on video plays (which are free, unless the customer clicks through to your website, then you pay for the click)
Report on interaction rates with display/rich media (which is free, you only play when the customer clicks through to your website)
Record phone calls & provide the users click trail & by keyword & source for ALL site traffic
Offer click to chat by keyword
Integrate AdWords with Google Shopping
Utilize Ad Extensions when available (Extra Links In Ad)
Implement address extensions
Provide guidance on cost saving opportunities
List options for growing the account

Reporting is customized for each client and can be daily, weekly or monthly based on the client's needs & budget

OPM Basic Search Platform

For clients that spend less than $5k/mo, the OPM Search Platform is ideal. The OPM Search Platform makes keyword buys on the five major search engines (AOL®, Ask®, Google®, MSN®, and Yahoo!®) in a highly cost-effective manner. The platform provides a comprehensive solution by tracking phone calls, emails, and contact forms that originate from the keyword search (in addition to tracking site visits). This tracking data is then used to continually and automatically optimize keyword buys through mathematical algorithms. Optimizing makes your placements more efficient and effective.

OPM Search Platform Highlights

Patent-pending platform for campaign management

Intelligently generates keyword combinations
Manage bidding and allocate budgets on all search engines
Automatically steer dollars to where best results are realized
Serve dynamic version (Proxy) of your Web site to track all activities
Replaces phone numbers on Web site to track each call
Does not require code, adjustments, or Webmaster involvement

A Demonstrable ROI

Tracks all online events
Counts incoming phone calls initiated from Web site
Provides insight to adjust and adapt online and offline activities
Provides click fraud detection (i.e., only one charge per IP address within a 24-hour period)

OPM Search Platform Case Study

Situation - client was spending over $600,000 a year on Search Engine Marketing and was managing the account internally, but lacked the expertise to continually optimize and control costs.

Action - OPM took over the Paid Search account and focused daily attention on the keywords, bids, and ROI. We optimized the ad copy, organized the ad groups, created micro-adgroups and implemented conversion tracking which enabled us to see the value of each keyword.

Results -

Increased site traffic by 46% in 6 months
Reduced SEM costs by 40% in 6 months
Improved ROI by 317% year over year

Premier Paid Search Management Case Study

Situation - the client's paid search accounts were being managed by another PPC Agency. We were able to take over the account after the client watched their conversions drop by 31% and their costs increase by 54%.

Action - OPM optimized the client's paid search accounts based on ad inventory performance & analysis, keyword profit generating analysis, ad split testing, landing page testing, and conversion funnel optimization.