Pay Per Click (PPC) | Paid Search | Search Engine Marketing (SEM)

Online Performance Marketing, LP is a Google Adwords® Qualified Company, with 4 AdWords Qualified Professionals on staff.

Read our Latest Paid Search Success Stories.

OPM offer two forms methodologies for managing our clients Paid Search efforts, based on their needs. The OPM Search Platform and Premier Paid Search Management.

OPM Search Platform

For clients that take orders/inquires over the phone and/or have a more modest budget, the OPM Search Platform is ideal. The OPM Search Platform makes keyword buys on the five major search engines (AOL®, Ask™, Google™, MSN®, and Yahoo!®) in a highly cost-effective manner. The platform provides a comprehensive solution by tracking phone calls, emails, and contact forms that originate from the keyword search (in addition to tracking site visits). This tracking data is then used to continually and automatically optimize keyword buys through mathematical algorithms. Optimizing makes your placements more efficient and effective.

OPM Search Platform Highlights

Focus on local Internet advertising
- Provides insight about what is happening online
- Helps develop your Internet advertising campaign
- Manages setup and campaign launch
- Monitors performance and suggests improvements
Patent-pending platform for campaign management
- Intelligently generates keyword combinations
- Manages bidding and allocates budgets on all search engines
- Automatically steers dollars to where best results are realized
- Serves dynamic version of your Web site to track all activities
- Replaces phone numbers on Web site to track each call
- Does not require code, adjustments, or Webmaster involvement
A demonstrable ROI
- Tracks all online events
- Counts incoming phone calls initiated from Web site
- Provides insight to adjust and adapt online and offline activities
- Provides click fraud detection (i.e., only one charge per IP address within a 24-hour period)

Local Search

Local Search is the fastest growing local form of advertising. It is also a directional form of advertising – Buyers coming to Sellers. The OPM Search Platform can help you capitalize on local search. There is a multitude of ways that local customers find local businesses. A few examples follow:

Word of mouth – critical, but reliant on others to make the sale
Traditional advertising and direct mail – can be expensive and often difficult to measure the return
Yellow pages – the old standard, but the usage is declining
The Internet – the new paradigm, and the usage is increasing

The Internet is the only advertising method that allows for 2-way interaction between the customer and the business. What began as the World Wide Web is quickly taking on a new local focus – the Local Internet is the next frontier.
Converting online leads into offline customers happens in different ways for every business. A few examples follow:

Coupon Downloads
Web site Visits
Phone Calls
Submitted Forms
Email Inquiries

Your Web site

To perform the above-listed functions, the OPM Search Platform creates a proxy version of your existing Web site, which will look and operate in the same way as the Web site does today. (Proxy creation does not require any code or involvement from your current Webmaster.) This proxy version allows us to track every online interaction. A few examples follow:

Site tracking – tracks the number of customers that enter your Web site
Page tracking – tracks the page views from visitors to your Web site
E-mail tracking – counts and forwards e-mail submissions to your designated e-mail address
Completed forms tracking – counts and forwards your Web form e-mail address
Phone call tracking – replaces your phone number with a trackable phone number which automatically forwards to your business
IP address tracking – provides the approximate location of the visitor

Premier Paid Search Management

The OPM Premier Paid Search Management Program is ideal for those clients with large budgets and a proven history online. Unfortunately, call tracking is not available in our Premier Paid Search Management Program at this time. Our Paid Search experts provide custom analysis of every account, campaign, adgroup, keyword, and keyword/adgroup pairing to ensure OPM is maximizing the profit for all revenue generating keywords and mitigating risk for the non-revenue generating keywords. We provide ad split testing, ad inventory performance & analysis, quality score analysis & optimization and options for growing the account or providing cost saving opportunities. Reporting is customized for each client and can be daily, weekly or monthly based on the client's needs.

OPM Search Platform Case Study

Situation – client was spending over $600,000 a year on Search Engine Marketing and was managing the account internally, but lacked the expertise to continually optimize and control costs.
Action – OPM took over the Paid Search account and focused daily attention on the keywords, bids, and ROI. We optimized the ad copy, organized the ad groups, created micro-adgroups and implemented conversion tracking which enabled us to see the value of each keyword.
Results –

Increased site traffic by 46% in 6 months
Reduced SEM costs by 40% in 6 months
Improved ROI by 317% year over year

Premier Paid Search Management Case Study

Situation – the client's paid search accounts were being managed by another PPC Agency. We were able to take over the account after the client watched their conversions drop by 31% and their costs increase by 54%.
Action – OPM optimized the client's paid search accounts based on ad inventory performance & analysis, keyword profit generating analysis, ad split testing, landing page testing, and conversion funnel optimization.
Results –

Increased Clicks by 1000%
Increased Impressions by 295%
Increased the Click Through Rate (CTR) by 164%
Increased the Site Conversion Rate by 236%
Reduced the Cost Per Conversion by 32.9%
Increased Total Conversions by 2,034% in 3 months and
Increased Total Conversions 3,414% in 10 months