Search Engine Marketing - SEM
Our team of professionals have extensive experience in Search Engine Marketing. Our lead SEM Guru worked at Match.com, managing their Search Engine Marketing efforts and is a Qualified Google Advertising Professional. Wes Lewis has been involved in SEM since it's inception, and manages all our SEM efforts on Google, Yahoo, MSN, and Ask.com. We become experts in our clients industry - from retail, to telecom, to automotive - we dive into the project, develop a media plan and test and tweak until we optimize your account for positive ROI.OPM works to optimize keyword and category advertising in major and mid-tier search engines. Our services will save time and maximize return in an increasingly complex and competitive advertising medium.
SEM Case Study
Situation – client was spending over $600,000 a year on Search Engine Marketing and was managing the account internally, but lacked the expertise to continually optimize and control costs.
Action – OPM took over the SEM account and focused daily attention on the keywords, bids, and ROI. We optimized the lists and added additional search engines.
Results –
Increased site traffic by 46%
Reduced SEM costs by 40%
Improved ROI by 317% yr/yr
