Google Analytics

John Wanamaker’s timeless quote, “half the money I spend on advertising is wasted; the trouble is I don’t know which half,” is a sentiment not necessarily shared in some areas of advertising. Our Dallas-based Internet marketing agency has a solution for the frustrating guessing game of advertising and marketing. We have mastered the most powerful online tracking tools, including Google Analytics, and can bring that knowledge to your online marketing efforts to gain visibility into the pivotal areas that will lead to success.

Our comprehensive knowledge of Google Analytics allows us to optimize PPC, SEO and social media campaigns to the conversion and beyond. No other form of advertising or marketing offers this level of accountability. If you’ve invested in any form of online marketing, proper Analytics capabilities are essential to realize the greatest ROI or ROAS (return on ad spend). A proficient use of Analytics guarantees the efficient use of your advertising and marketing dollars.

We employ tools such as Google Analytics to objectively find the strengths and weaknesses of your website. Up-to-the-minute reporting enables our pay-per-click, search engine optimization and social media experts to identify and implement strategies designed for revenue impact. Furthermore, OPM’s deep knowledge of Analytics, stretches across a number of platforms and methods. Our up-to-date skills enable us to:

  • Measure site traffic sources: direct, referred and search engine traffic
  • Determine the level of visitor engagement (time on site, pages per visit and bounce rate)
  • Pinpoint the geographic locations of visitors
  • Track the users’ operating system (mobile platforms, iOS, Windows, Macintosh,  Android and others)
  • View the browsers visitors use (Internet Explorer, Firefox, Chrome or Safari)
  • Track the users’ screen resolution
  • Measure social media metrics
  • Monitor page load times across your site
  • Calculate margins, profits and sales statistics for e-commerce
  • Track user paths such as multichannel conversion funnels
  • Advanced paid search analysis
  • Seamlessly measure subdomain and cross-domain traffic
  • Monitor event based user activities (form submissions, document downloads, clicks on outbound links, Flash activity, video interaction, click-to-call, emails – both mailto and form-based)
  • Produce heatmaps of your website’s pages
  • Employ A/B and multivariant testing to measure changes to your site and determine what works best
  • Tap the wealth of information in server logs
  • Estimate market share and impression share
  • Find low-cost, high-potential keyword opportunities
  • Sniff out click fraud and anomalies in traffic
  • Customize Analytics solutions that fit client needs

OPM has the ability to track the full spectrum of a visitor’s experience while on your site. Our capabilities allow us to reconstruct the entire user experience, which is crucial for conversion funnel optimization and landing page optimization. If you’re spending precious dollars on traffic and it’s not converting, Analytics can bridge the gap. Without an expert analysis of your site, you’re probably wasting resources, as Analytics is always able to find areas where a site can improve, no matter how advanced. The highest level of performance is never fully reached therefore analytics is both an evolving and ongoing process.

Contact Online Performance Marketing today to learn how our experienced analysts can help you establish and maximize the value Web analytics.