When it comes to promoting your brand online, one of the most powerful tools at your disposal is pay-per-click advertising. There are several very practical reasons for incorporating PPC into your overall online marketing strategy, five of which are explained below.
Reason 1: You Only Pay When Your Ad Is Clicked On
Perhaps one of the most obvious advantages of PPC is that you only pay when someone clicks on the ad. This provides a far more streamlined usage of your funds than traditional advertising, in which you throw money into your ads without really knowing whether or not they will yield you a profit.
Reason 2: High ROAS
When it comes to short-term yields, PPC provides a higher Return On Ad Spend (ROAS) than SEO. PPC brings in traffic much more quickly than organic search optimization, and while SEO is important for overall volume in the long run, sponsored ads are far more efficient over the short term. In addition, people who click on sponsored ads tend to have a higher intent to buy, meaning that for every click you get on an ad, you are more likely to turn a profit.
Reason 3: PPC Gives You Immediate Traffic
Pay-per-click campaigns have higher click-through rates than organic SEO, and since it’s so direct, you can see results immediately. When your ads are targeted at the right audience in the right place at the right time, traffic comes swiftly, making it very useful for short-term promotions or quickly jump-starting your business.
Reason 4: Gives You Insight to What Is and Isn’t Working on Your Site
The speed and directness of PPC can help you see how your overall online marketing strategies are panning out. With a paid ad, it’s easy to see who clicks on what and how those clicks are converting into revenue for your brand.
Reason 5: Build Your Brand as It Sells Its Offerings
When used well, PPC puts your brand out where your audience is likely to see it and click on it. This makes it a very powerful method for building your brand identity, all while selling its offerings. Right after SEO, PPC is among the most powerful tools you have for building your brand online.
Of course, in order to be effective, PPC must be implemented with a sound knowledge of your audience and the overall online marketplace as a whole. This is where online marketing experts come in. Contact the Digital Rockstars at Online Performance Marketing today to implement PPC in your 2018 marketing strategy.