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OPM BLOG

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10/27/16

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How Are Expanded Text Ads Changing Paid Search?

Earlier this year, Google announced expanded text ads that would change the way PPC advertising would work. The main change...

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10/19/16

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5 Reasons Why You Should Opt to Run SEO and PPC Simultaneously

When determining their online marketing strategy, many companies feel like they need to opt for either SEO or PPC. After...

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09/22/16

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Micro-Moments: Breaking Down ‘I-Want-To-Buy’ Moments

Micro-moments are the small instances each day when someone uses a mobile device to quickly search for a bit of...

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09/15/16

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Micro-Moments: Breaking Down ‘I-Want-To-Do’ Moments

Mobile devices, and especially smartphones, have revolutionized the way we use the internet. Online searches are now faster and more...

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09/15/16

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Google Pushes Map Pack DOWN With Organic Results

UPDATE: Our discovery was picked up on 09-15 by Barry Schwartz at Search Engine Roundtable with comments from others in the industry....

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08/25/16

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Micro-Moments: Breaking Down ‘I-Want-To-Go’ Moments

When you want to go somewhere, such as to eat or to find something you need for a project, that’s...

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08/18/16

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Micro-Moments: Breaking Down ‘I-Want-To-Know’ Moments

Recent research conducted by Google has shown that people are no longer going online for extended sessions of research. Instead,...

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07/27/16

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How to Build Brand Value and Customer Loyalty

You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers....

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07/14/16

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5 Traits to Look for in a Reputable Digital Marketing Agency

Naturally, with the essential nature of online marketing, thousands of digital marketing agencies are out there offering their services to...

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06/17/16

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What Are Micro-Moments in Marketing?

People are using their mobile devices more than ever before, and not just for casually browsing the web or actively...

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