lwhite@opm.us.com

About Linda White

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So far Linda White has created 7 blog entries.

Organic Social Media Marketing for Your Law Firm

Organic Social Media Marketing for Your Law Firm Few social events are quite as polarizing as the cocktail party, people either love them or hate them, but attending one for professional reasons is very similar to social media marketing. But the one thing you don’t want to do, whether referring to social media [...]

2018-02-02T08:40:24-06:00

Mobile-First Indexing & Mobile-Friendly Websites

Many business owners don’t understand that their website, even if it’s viewable on a mobile device, might not be mobile-friendly. A website is mobile-friendly if it’s been designed to be properly displayed on a mobile device, such as a smartphone or tablet. This means it can be read, navigated, and all essential functions utilized on [...]

2018-01-26T09:04:53-06:00

Email Marketing for Attorneys

Email marketing isn’t dead. In fact, it’s growing, which is great for the legal industry. Why? Because according to Signupto.com’s 2017 Email Marketing Benchmark Report, the legal industry has the second highest email open rate out of the 29 industries they evaluated. But, let’s face it, email marketing gets a bad rap. Many companies, [...]

2018-02-02T08:42:22-06:00

Facebook Advertising for Law Firms

Facebook Advertising for Law Firms Gone are the days when Facebook was primarily used for reconnecting with old friends. Now it’s far more than that, especially in the business world. Facebook is projected to earn close to $30 billion in advertising revenue in 2017. There’s a reason for this extraordinary revenue growth ─it [...]

2018-02-02T08:42:59-06:00

Reputation & Review Management for Law Firms

The Importance of Reputation & Review Management for Attorneys You might think online reviews are only important when it comes to tangible items (appliances, cars) or trades (electricians, exterminators). Not so. Consider the following data concerning the importance of online reviews for lawyers: 66% of consumers say they’d be more likely to hire [...]

2018-02-02T08:43:40-06:00

SEO Gets Your Law Firm Discovered Online

SEO for Lawyers What’s one of the most important things to include on an invitation? The location, right? Your address on an invitation allows your guests to find you. Search Engine Optimization (SEO) is like the address on an invitation. It allows those searching for you online to find your website. These searches take [...]

2018-02-02T08:44:42-06:00

Attract New Legal Clients Through Online Listings Management

Lawyers: Attract New Clients by Managing Your Online Listings The classic 1950’s western The Man Who Shot Liberty Valance depicts newly graduated attorney Jimmy Stewart literally hanging out his shingle.  He’s announcing to the small town that he’s ready for business. In 2017, an attorney’s website is their shingle. And that’s a great first [...]

2018-01-26T09:06:05-06:00