You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value. Fortunately, your brand most likely began with a good idea, and it can provide real value to clients. The trick is communicating that to your audience and being there, armed with credible information, when they need you most.
But how exactly do you do that? Here are a few things to consider when building brand value and customer loyalty.
- State what you do: Before you communicate what you do, you need to know it. Take some time to hash out what you truly offer and how it differs from the rest of the market. For example, if you own an ice cream parlor, you can state that you offer dozens of delicious daily flavors within a family-friendly environment. It shows both value and what sets you apart.
- Create real content: This is more than just mindless fluff or keyword optimized text. This means content that will be genuinely helpful to your audience. It should be meaningful and useful, and as a result—almost incidentally—it will show that you have the skills and experience to provide real solutions to your clientele.
- Be consistent: If your hodge-podge online presence could be safely compared to Frankenstein’s monster, you need to make some changes. Keep your branding and tone consistent across all platforms, both digital and real-world. This includes blogs, social media posts, videos, logos, website aesthetics, etc.
- Stay connected: Social media marketing allows you to connect with your audience in a way that has never before been possible. However, to reach its potential, it must be used correctly. Take the time to put out engaging posts that will get responses—then respond in kind to your audience. Staying actively engaged in relevant conversations can make a real difference and increase customer loyalty in a genuine, organic way–plus, if you are absent from the conversation, you aren’t very likely to hear what clients concerns, issues, and needs are.
Of course, these methods are all far more nuanced than they appear on paper. Online marketing specialists can help you build your brand, create real content, and stay connected. For the assistance you need, contact us today at Online Performance Marketing.