Healthcare | User Experience is Patient Experience
The healthcare industry was dragged into a more consumer-oriented mindset by the Affordable Care Act. Buzz words like “patient experience” and the importance of patient reviews on sites like HealthGrades became driving and differentiating factors in an increasingly competitive marketplace.
Private physician practices don’t usually benefit from an in-house marketing department or have the budget for a full-service advertising agency like large hospitals and healthcare systems. This means they need effective, patient and mobile-friendly website guidance from professionals who understand online marketing and the healthcare industry.
Online Performance Marketing has extensive experience in healthcare with clients including an ophthalmologist, bariatric surgeon, cardiologist, and family medicine. We understand the need to create a user experience that addresses both patient priorities and the practice priorities.