New Dallas Office for Online Performance Marketing

Announcing Our New Dallas Office Online Performance Marketing is excited to announce that we are in our new Dallas location in the North Central Plaza I building, overlooking the high-five interchange at LBJ Freeway and North Central Expressway! In our new offices, we are more centrally located to all of the greater [...]


Mobile-First Indexing & Mobile-Friendly Websites

Many business owners don’t understand that their website, even if it’s viewable on a mobile device, might not be mobile-friendly. A website is mobile-friendly if it’s been designed to be properly displayed on a mobile device, such as a smartphone or tablet. This means it can be read, navigated, and all essential functions utilized on [...]


Micro-Moments: Breaking Down ‘I-Want-To-Buy’ Moments

Micro-moments are the small instances each day when someone uses a mobile device to quickly search for a bit of desired information. One type of moment, called an “I-want-to-buy” moment, centers around using internet searches to help with purchasing decisions. These moments present a massive opportunity for companies looking to attract buyers. […]


Micro-Moments: Breaking Down ‘I-Want-To-Do’ Moments

Mobile devices, and especially smartphones, have revolutionized the way we use the internet. Online searches are now faster and more focused than ever before, often taking only a minute or two. Being able to provide what users are looking for in a quick, digestible manner is the core of online marketing today. The brief moments [...]


Google Pushes Map Pack DOWN With Organic Results

UPDATE: Our discovery was picked up on 09-15 by Barry Schwartz at Search Engine Roundtable with comments from others in the industry. Many are already familiar with Google’s Local Map Pack. Originally known as the ‘Local 7 Pack’, where 7 local businesses were featured, we saw it cut down to just 3 being featured in August 2015. [...]


Why Are Video Advertisements Important for My Marketing Strategy?

With sites like YouTube receiving vast amounts of traffic every hour of every day, video advertisements have become much more prevalent on the internet. Whether it’s a 13 second ad before a streamed video or a URL sent via email, video advertising is an engaging, memorable, and cost-effective way to promote your brand on the [...]


What Is the Purpose of Content Marketing?

Content marketing has become a valuable part of online marketing campaigns, but many companies might wonder why. It might not be immediately clear exactly what content marketing is or what it’s meant to accomplish. Others might feel like they have an idea, but actually go about it in the wrong way. […]


4 Tips to Get the Most Out of Reputation Management

In a world where smart phones and wireless internet exists, people are finding more and more avenues to share their ideas, experiences, and opinions. Whether it’s through social media, on your website review form, or any other of the various business pages where you brand is represented, people have ample opportunity to talk about their experience [...]


What is Call Measurement and How Can it Benefit Your Business?

Your advertising efforts, whether on social media, Paid Search, in the newspaper, on television, or through other media, all represent a large investment on your part. You hope this investment will pay off—after all, advertising is pointless if you don’t get people coming to you—but how can you measure that? There are a number of [...]