Digital Strategy

Micro-Moments: Breaking Down ‘I-Want-To-Go’ Moments

When you want to go somewhere, such as to eat or to find something you need for a project, that’s what Google defines as ‘I-want-to-go’ moments. Finding places to go has become a massive function of online searches, so being able to take advantage of those moments is vital to attracting customers. […]


Micro-Moments: Breaking Down ‘I-Want-To-Know’ Moments

Recent research conducted by Google has shown that people are no longer going online for extended sessions of research. Instead, their internet usage is described as ‘micro-moments,’ or quick instances of online activity in which they actively search for specific information. […]


5 Traits to Look for in a Reputable Digital Marketing Agency

Naturally, with the essential nature of online marketing, thousands of digital marketing agencies are out there offering their services to companies around the globe. As with any business, their levels of competence and reliability vary, so you need to search carefully to find an agency that will work. To help you tell a reliable agency [...]


What Are Micro-Moments in Marketing?

People are using their mobile devices more than ever before, and not just for casually browsing the web or actively shopping. Mobile users are highly likely to pull out their smartphone when faced with a dilemma or problem, such as when making purchasing decisions at the store or finding a place nearby to eat. These [...]


OPM Expands Digital Strategy Research Toolkit with Addition of Forrester’s Technographics

In remaining true to being a Catalyst for our Clients’ businesses, Online Performance Marketing added Forrester’s Technographics to the agency’s portfolio of digital strategy research tools. This database represents the longest digital consumer study since 1997, and provides our teams with fine-tuned quantitative insights that will help us deliver stronger consumer profiling and enhanced targeting [...]


Digital Marketing Made Easy for Today’s SMB’s

Take a journey into the digital landscape five years ago. Small to medium-sized businesses (SMB’s) were in the dark ages when it came to using search, social or even having an online presence. Five years later, it seems as if online search is the only way consumers are searching for local businesses. Has your small [...]