Social Media

How to Build Brand Value and Customer Loyalty

You represent your brand, but if your brand doesn’t offer anything to the public, you’re not likely to attract customers. It needs value. Fortunately, your brand most likely began with a good idea, and it can provide real value to clients. The trick is communicating that to your audience and being there, armed with credible [...]


Enter OPM’s Online Challenge for Your Chance at a $500 Scholarship

If you’re a high school or college student, chances are you most commonly use social media to stay connected with friends or keep up with the news. Now you can use social to pay for school. Now through March 2014, Online Performance Marketing (OPM) is giving two students the chance to win a $500 scholarship [...]


Digital Marketing Made Easy for Today’s SMB’s

Take a journey into the digital landscape five years ago. Small to medium-sized businesses (SMB’s) were in the dark ages when it came to using search, social or even having an online presence. Five years later, it seems as if online search is the only way consumers are searching for local businesses. Has your small [...]


ROI for Restaurant Brands with Social Media Marketing

Owners of a local pizza franchise present DFW Humane Society with proceeds from their social media campaign. Have you ever thought about leveraging social media marketing for your restaurant? 
It’s a common problem – restaurants want to be engaging with their clientele; they want to use social media marketing tools to get more patrons walking [...]


Why Does My Website Need Social Media Engagement?

It’s possible you have more knowledge about social media than you know.  You likely have a Facebook page, LinkedIn, and/or a Twitter account. Perhaps you are on Google+ or whatever else is the hot social media flavor of the month, and undoubtedly, you have watched videos on YouTube or Vevo. That said, being an unpremeditated [...]