As always, Google seems to be testing ad copy structure again. We all remember the Extended Headline Test and the Display URL Test. Now Google is at it again with Display URL starting off the headline on some ads.
We have found this only seems to be affecting brand keywords at the moment. The question is will this prove valuable? For the time being, I see it not helping much because when writing our ad copy we expect it to show up a certain way. When this is modified, unknowingly, our ad copy seems to look a little quirky. As people begin to notice this change and adjust accordingly, this new way will be worth testing. It places more emphasis on the brand making it more important than ever to have a cohesive digital strategy. At Online Performance Marketing, we will be testing this thoroughly to find what works best for us. What are your thoughts?
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