Google Testing Smart Phone “Offer” Coupon Expansion Ads in Paid Search

Google Testing Smart Phone “Offer” Coupon Expansion Ads in Paid Search

Shares 0

If you haven’t noticed a new test in Google AdWords for smart phones, you might want to read on. There is an interesting test going on that I noticed when conducting a search for Addidas. The concept is a “coupon” for smart phones, that allows you to email or SMS. Like location extensions, this new “offer” plus box can be expanded to reveal a coupon for the smart phone (aka high end mobile) user.

 

No official word if/when this will be released to a wider beta or introduced as a new feature. But it’s definitely an interesting concept!

 

 

Picture-311-500x539

 

 

Once the Offer Plus Box is expanded, the mobile coupon is displayed, and can be emailed, SMS, or just “show the screen” to the store to get your discount. Brilliant!

 

1070c8db7e091cf5f080e83b156da9df_330

 

Stay tuned for more details as information becomes available. I can’t wait to see how this affects conversions!

2010-08-25T04:30:46+00:00

Online Performance Marketing chosen one of the
Top SEO Companies in Dallas.