Longer Meta Descriptions in the SERPs

Longer Meta Descriptions in the SERPs

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I was doing competitive research this morning when I noticed that the meta descriptions have grown, drastically!

 

meta-description-expanded

Typically the optimal description length is between 150-160 because meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters. For this reason it’s best to keep the meta descriptions between 150-160 characters.

 

Some of the new longer meta descriptions in the SERPs are getting as much as 350 characters! Here are some other examples:

 

mlb-sitelinks

Anyone notice the search query above?

 

After discussing internally with one of my colleagues, we did more tests and found that the meta descriptions get longer as your search query gets longer. As you can see above, one of my search queries had 8 words in it, but as you can see from the screen shot below the meta descriptions are the same with a “typical” search query:

 

This is another interesting change to the SERPs that Google just recently made! If all of these changes are hard to keep up with contact Online Performance Marketing today or call us at 877-676-2010 for a free SEO audit.

2011-08-16T10:42:13+00:00

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