The Tariq Khamisa Foundation’s mission is to transform violence-prone, at-risk youth into nonviolent, achieving individuals and create safe and productive environments for schools. TKF was formed after 20-year-old Tariq Khamisa was killed by a 14-year-old boy taking orders from an 18-year-old gang member.
Compassion and forgiveness are two of TKF’s core values, and can be found woven through the story of what followed after Khamisa’s violent murder.
Here at OPM, philanthropy runs deep. We feel a need to partner with charitable organizations to build awareness of their purpose. OPM facilitated a Paid Media campaign for the brand, focusing on targeting consumers researching anti-bullying content.
While OPM does not have the power to end youth violence, we do have the knowledge and expertise to navigate a brand’s digital health. We took the reins to organize a Google Grant and build their AdWords account. Employing best practices by our team experts, we generated over 7.8 million impressions since the 2008 launch. Our efforts have driven 64% of the overall site traffic and over 121,000 unique visits to their site.
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To learn more about TKF, or to donate to their efforts to prevent youth violence, visit TKF.org.