The significance of mobile devices in our daily lives in unquestionable. We live in a constantly connected world with our mobile devices always in arms reach. With this lifestyle, it is not surprising that 2014 was coined as the year of mobile, with smart phones and tablets accounting for 52.1% of all online traffic in November.
Now, in 2015 having your mobile presence established is more important than ever. By year end 2015 mobile will represent 70% of the total US search audience .
Google is also pushing webmasters to adopt mobile friendly sites. As of April 21st 2015 Google will be expanding mobile-friendliness as a ranking signal. This means that if you were previously ranking well and do not have a mobile friendly site, your position in search results will likely be impacted.
Fortunately, Google has provided this free tool to test your website.
My site is Mobile Friendly will my rankings improve?
Congratulations! Your site is mobile friendly! But your work doesn’t stop here. There may be ranking shifts with the algorithm change, but you still need to keep the following in mind:
- There are over 200 factors that Google takes into account when determining rankings for search terms. If you have a mobile friendly site, but your SEO is lacking in most of these areas – changes in your rankings may not be affected.
- You’re not the only one with a mobile friendly site. While ranking changes may most likely affect sites that aren’t mobile friendly, there will still be many other competitors who have mobile friendly sites – some of which may have better user experience.
My site isn’t Mobile Friendly, what do I do?
Don’t panic – it’s not too late! Through the Google Mobile Friendly Test tool there are guides by skill level and by CMS to help business owners, and developers make sites mobile friendly.
Feeling overwhelmed? Don’t worry, our experts at Online Performance Marketing can help you. We can create a mobile friendly site and provide mobile SEO services, to have you prepared for the April 21st algorithm update. For more information about our services, and how we make digital easy – Contact Us!