is our first step in conducting any digital marketing activity. We conduct category, company and consumer research to identify our client’s place in the market, in order to better serve their business needs.
We begin digital marketing projects by conducting extensive qualitative and quantitative market research. This helps us position your services and/or products uniquely within their target market. By executing company, category, and consumer research to discover your position in the market, we can better direct your target audience to your Owned Media (e.g., website, Facebook, blog) through SEO, Paid Media, Remarketing, and Social Media.
Our goal is to position your brand in the blue ocean, rather than the red ocean where your competitors and other sharks are trying to win business. We use research to position your brand with a differentiated message.
“Research is creating new knowledge.” – Neil Armstrong
Our approach to research includes: focus groups, an audit of competitors’ digital marketing efforts, analysis of Google Analytics, and analysis of website performance data. With this insight, we discover your company’s points of differentiation and determine what competitive characteristics to emphasize in your market.
Our mastery of effective digital marketing strategies is grounded in years of doing research into online behavior, and we’ve conducted studies for well-known companies with popular brands. Our digital team can help you better understand your customers and prospects within the complex digital landscape. We’ll make digital marketing easier for you!