Social Media & Content Management are online channels used to attract, create and ignite online interactions with consumers an effort to influence offline behavior. Social Media & Content Management are not solely about promoting your company’s products or services, but providing valuable content that keeps consumers entertained and well informed.
How Social Media Works:
Your customers, clients and patrons are talking about you online. Online Performance Marketing understands this and works with your brand to establish a healthy and appropriate social presence for your business. We work to go beyond just posting items about your business and actually engage your audience to drive business.
At OPM, our approach to Social Media Management begins with the desired objectives of our clients. Objectives vary from using social media as a communications medium and a way to sell products/services to brand building and/or customer feedback/service/retention mechanism. No matter the objective, we develop a plan of action around achieving this objective, including relevant tactics, monitoring techniques and key performance indicators.
As a Social Media client at OPM, you will receive an editorial calendar, have a complete understanding of your social media niche, and monthly reporting on metrics, goals and objectives. Through our social media marketing efforts we aim to provide clear, quantifiable results for your business.
Based on your need and budget we specialize in Paid, Organic and Viral Social Media Campaigns:
Paid Social Media Campaign: involves the paid-placement of advertising or suggested and promoted behavior. This allows our digital marketing team to use their audience targeting expertise to earn your company the most applicable visibility and social media interaction.
Organic Social Media Campaign: reflects non-paid efforts to naturally spur your company’s growth. This is achieved through positive earned media and relies heavily on the quality of the content that our specialists would create and share about your business.
Viral Social Media Campaign: are grand ideas that excite your audience and incite sharing from one online community to another. These campaigns are extremely valuable in terms of earned media and are highly desired. Our Digital Rockstars have the knowledge and experience to guide you through managing and measuring these campaigns.
Ready to leverage Social Media for your business? Contact us today to find out how we can make digital easy.
How to Make it Successful:
Our number one goal is to always help your business grow. We constantly measure the effectiveness of our work and make changes along the way to make ensure social media is offering its maximum growth potential. We set goals, objectives, key performance indicators (KPIs) and many small steps along the way. Everything we do is always traced back to your digital brand health and strategy. We believe this consistency helps your patrons become closely acquainted with your brand’s identity
We believe you must have an objective, plans to meet the objective and key performance indicators (KPIs) to measure your success. We are maniacal about tracking our results to ensure your success! That is how we have organized our social media marketing practice.
Our approach to social media has been so successful because of our process:
- Determine Objectives: Establishing the objectives for social media is a critical starting point for any organization. The objectives which could be related to awareness, engagement, or conversion; will drive all social media activity.
- Determine Platforms: Each social media platform has its benefits and limitations. Our process evaluates the platforms and determines which platforms work best to reach the desired objectives.
- Determine Criteria for Measurement: A key focus is measuring the success of your objective with quantitative metrics. We help clients integrate Google Analytics or other reporting processes to provide quantitative results.
How Content Management Works:
More than ever before, consumers have a vast amount of information at their fingertips. This is why it is so important to provide the best quality information to consumers as they need it. With years of experience in digital marketing, OPM understands the importance of content marketing. Truly successful digital marketing efforts are driven by great content marketing strategies which are applied to website copy, social media, blog posts and white papers, just to name a few. Content marketing helps companies build their reputation and develop a relationship of trust and credibility with customers.
We have seen the trust and loyalty that consumers grant to companies who effectively employ this type of marketing and we are eager to create this kind of relationship between you and current and potential customers. By consistently and perpetually presenting useful information online, not only is your marketing base always be up-to-date, but so are you. This information helps your customers feel knowledgeable when choosing your products or services and ensures that you always have the current information to effectively navigate your field of business.
Are you ready to provide your customers with the content they are looking for? Our Digital Rockstars are skilled in content marketing, through keyword research and will help you use content marketing to turn your digital marketing base into a faithful customer base. For more information on content marketing, or how to apply content marketing to your email and social media strategies, contact us today at 877-478-8050