CPC

Geo Location Keyword Expansion Case Study

There is a delicate balance between optimizing for performance and creating a beast of an account that is impractical to manage on a daily basis. In a recent test, we put this ying and yang to the test with a large account expansion to increase relevancy, quality scores and conversions. The Situation Our client sells [...]

2017-08-29T14:38:24+00:00

Increasing Transparency in Mobile Quality Score

In April 2012, Google announced that they were increasing transparency in quality score (QS). Increased transparency is always good news. As searches performed on mobile phones continue to increase every day we welcome any insights into how we can maximize effectiveness and profitability in our mobile campaigns. If we can increase quality scores, we can [...]

2012-06-29T16:11:43+00:00

Match Type and Quality Score

Adwords keyword matching options has evolved many times in the past year, and leveraging these changes is a constant challenge for most. However, Online Performance Marketing stays on top of the most recent changes to ensure our clients yield the greatest return possible. AdWords offers five options for match type: • Broad • Modified Broad [...]

2012-06-15T18:52:44+00:00

AdWords Match Type Changes

Good Change For Advertisers? OPM likes to stay up to date on all of the changes Google is constantly making in AdWords and sometimes we get excited about these changes, but unfortunately this is not one of those times.  AdWords is a money making machine for Google and sometimes we feel these improvements are only [...]

2017-08-24T15:16:47+00:00

Five Essential Steps for Mastering SEO Keyword Selection

Keyword selection is an art. An effective keyword selection process is a series of data-driven and well-informed choices based on a number of qualifiers. This job requires a fine balance between statistical analysis and language, which is a challenge - considering the right brain - left brain divide.   Some of the primary purposes of [...]

2012-01-06T02:30:59+00:00

Powerful Consulting Tool – The ‘Opportunities’ Tab

  Many agencies don't utilize the 'Opportunities' tab nearly to its fullest extent. While some find a portion of the suggestions irrelevant, this tab can be extremely useful as you brainstorm for new keywords and can be used hand in hand with the Contextual Targeting Tool and the Keyword Tool. The best part? It also [...]

2011-08-18T10:49:21+00:00

Enhanced CPC vs. Manual Bidding CPC

Currently Google has a ton of bidding options for paid search, some of them include: Manual CPC Automatic bidding Enhanced CPC Max CPA Target CPA Typically, as an agency, we tend to lean towards using CPA because we have found that across all types of different verticals and business models CPA has the best ROI. [...]

2011-04-19T06:30:04+00:00

Dental Clinic Paid Search Success Story

Dental Clinic Paid Search Success Story   Eight months ago we started running online advertising for a Cosmetic Dentist in the Dallas area and have experienced some fantastic results. This Dr. had never done any online marketing in the past, and therefore had a very minimal online presence. Since we took over her Online Marketing [...]

2010-10-01T04:00:51+00:00

Broad Match Modifier Case Study

Broad Match Modifier Success Story Last month we gave an update on Google's newest match type, the modified broad match. Michael already explained what this newest match type means in his post Google Broad Match Modifier. He also said we would be testing it and sharing our results. I have indeed tested it and am excited [...]

2010-08-24T03:00:40+00:00