Earned Media

OPM Selected to Speak at #SMCDALLAS Tonight

OPM's very own, Jeff Schick, was selected as a featured speaker at tonight's 2nd Annual Social Media Showcase hosted by The Social Media Club of Dallas. SETUP i Fratelli, a DFW-based pizza brand, was preparing to celebrate their 25th anniversary in July 2012. During those 25 years, the brand made contributions, both financial and in-kind. [...]

2012-07-19T16:00:40+00:00

Social Media Success Story

SETUP i Fratelli, a DFW-based pizza brand, was preparing to celebrate their 25th anniversary in July 2012. During those 25 years, the brand made contributions, both financial and in-kind. In efforts to emphasize and increase awareness of their continuous community involvement, i Fratelli volunteered to create a program that would help offset the lack of [...]

2012-07-02T19:53:08+00:00

i Fratelli: Paid, Owned, Earned Media

OPM client and DFW-based, i Fratelli, joined forces with Food Tours of America this week. In an effort to introduce a Dallas culinary experience, Food Tours of America puts restaurant menu items in the hands of the consumer. Essentially, it is a great trial program for local restaurant brands. Good Morning Texas featured a segment [...]

2012-06-21T18:57:10+00:00

When Outsourcing Social Media, Beware…

If you’re currently investing in social media services from a third-party, listen up. We have noticed over the past year several social media shops pop-up on the scene. What concerns us is there are multiple pitfalls that brands need to be aware of prior to hiring one of these shops. Pitfalls include: Templatized Approach Brands [...]

2012-06-18T19:35:50+00:00