GDN

Interest Targeting on the Google Display Network

The Google Display Network (GDN) has greatly evolved over the past few years.  With the evolution came new targeting categories.  Gone are the days of contextual targeting only.  Google now provides several targeting options: contextual, placement, topic, interest and remarketing.  In addition, any of their targeting options can be combined for truly powerful display campaigns.   [...]

2017-12-07T10:37:54+00:00

Targeting Options on GDN

As we discussed in yesterday's blog post, Google has created a new contextual engine that matches ads to pages based on keywords in the Google Display Network. There are several other targeting options that are housed in the Display Network Tab such as placements, topics and interest categories. In order to see how these options [...]

2012-06-06T16:05:57+00:00

GDN and Contextual Targeting

As we discussed in yesterdays blog post, the new Display Network Tab has changed the way Online Performance Marketing targets and optimizes ads on the Google Display Network. In the past, contextual ad groups were either "performing" or "not performing". The keywords in each ad group together created a "theme" and the ads were shown [...]

2012-06-05T19:53:26+00:00

Best Practices For Remarketing Banners

At Online Performance Marketing, we preach the value of site remarketing.  For most of our clients, this is done on a cost-per-click basis through Google AdWords.  To learn more on remarketing, go here. Once you are ready to remarket to your site visitors, you'll need to create relevant banners.  One question we get across the board [...]

2011-12-16T01:30:05+00:00