Online Performance Marketing

Hire the Experts to Get SEO and Paid Search Done Right!

Have you tried Search Engine Optimization (SEO) and Paid Search before and it didn’t work? Unfortunately, the online marketing industry is plagued with some unscrupulous companies that are causing problems for many of the reputable firms. If you are working with a company that will implement SEO for $500 per month, you may want to [...]

2017-06-30T20:37:05+00:00

OPM’s Call Tracking for When Consumers Are Ringing

For many businesses, phone calls are the lifeline for engaging potential customers. The first phone conversation between a sales representative and a potential customer sets the tone for future interactions. That’s why our digital experts use this call tracking service to analyze the performance of each conversation. The data we’re able to gather from these [...]

2014-03-06T19:32:54+00:00

OPM Taps UNT and UTD Students for Inaugural Digital Academy

We are pleased to announce the inception and creation of OPM’s inaugural Digital Academy. The Academy was created to educate, develop and prepare college students for careers in digital marketing. The program runs 20 weeks and features both curriculum and real-world projects spanning across digital strategy, social media, SEO, paid search and analytics. The curriculum includes a historical [...]

2014-02-13T18:06:33+00:00

OPM’s First Scholarship Contest Entry: “Internet Makes Academic Endeavors Easier”

Back in November, we told you about a new scholarship opportunity that Online Performance Marketing is offering to high school and college students who submit essays on how using the internet impacts their life. The contest recently launched, and we’ve received our first submission from Rebecca Evans from Boise State University! Read below to see [...]

2014-02-07T21:01:44+00:00

OPM Expands Digital Strategy Research Toolkit with Addition of Forrester’s Technographics

In remaining true to being a Catalyst for our Clients’ businesses, Online Performance Marketing added Forrester’s Technographics to the agency’s portfolio of digital strategy research tools. This database represents the longest digital consumer study since 1997, and provides our teams with fine-tuned quantitative insights that will help us deliver stronger consumer profiling and enhanced targeting [...]

2017-08-18T05:20:49+00:00

Enter OPM’s Online Challenge for Your Chance at a $500 Scholarship

If you’re a high school or college student, chances are you most commonly use social media to stay connected with friends or keep up with the news. Now you can use social to pay for school. Now through March 2014, Online Performance Marketing (OPM) is giving two students the chance to win a $500 scholarship [...]

2013-11-21T19:19:19+00:00

Attribution Tracking: The Origination of a Conversion

The best reason to utilize online and digital marketing is the level of reporting available to a brand. However, there is one common problem for most brands though: they are getting their analysis in siloed channels or environments. Most analytical packages use last touch attribution, which equates to the most recent source the visitor converted [...]

2012-07-31T22:15:59+00:00

Google’s Headline Changes: No Punctuation Needed for Headline Extensions

Google has been making a ton of changes lately to both organic and paid results. Some of these changes have not shown favorable results, others have shown amazing results and others are not measurable so we don’t really know if they’re helping or hurting. There apparently seems to be an issue with one of the recent changes though – extending [...]

2011-03-22T11:00:33+00:00

Bing Changes Their Guidelines: Will No Longer Investigate Trademark Complaints

On Tuesday February 16, 2011 Microsoft announced that they are making changes to their Intellectual Property Guidelines. The most important change was announcing that starting on March 3rd, 2011, adCenter will no longer review trademark keyword complaints; however, adCenter will continue to investigate brand owner complaints related to trademark use in text.   Microsoft does point [...]

2011-02-22T08:30:26+00:00