PPC

Local Digital Marketing Tactics That Improve R.O.I.

Take it from OPM’s team of digital catalysts – our business is R.O.I. for our clients. Today, the ever-increasing numbers of local businesses are marketing their products and services through PPC (pay per click) advertisements. Managing an effective local PPC campaign can be a difficult task for smaller local businesses, especially when working within a [...]

2017-08-18T05:18:58+00:00

Mobile App Ad Extension

Yet again there is a new Ad Extension in Google Adwords that makes paid ads more versatile. The new mobile app extension allows companies that advertise on Android and iOS mobile devices to offer their app for download within the paid ad. When we searched for “restaurants” in Google on a phone, we saw this [...]

2012-07-25T21:49:07+00:00

AdWords Match Type Changes

Good Change For Advertisers? OPM likes to stay up to date on all of the changes Google is constantly making in AdWords and sometimes we get excited about these changes, but unfortunately this is not one of those times.  AdWords is a money making machine for Google and sometimes we feel these improvements are only [...]

2017-08-24T15:16:47+00:00

Five Essential Steps for Mastering SEO Keyword Selection

Keyword selection is an art. An effective keyword selection process is a series of data-driven and well-informed choices based on a number of qualifiers. This job requires a fine balance between statistical analysis and language, which is a challenge - considering the right brain - left brain divide.   Some of the primary purposes of [...]

2012-01-06T02:30:59+00:00

See How Visitors Interact With Your Site

Bridge The Gap Between Clicks and Conversions   In the world of PPC, many SEMs have the false notion that once I've driven traffic to your site my job is done. But it doesn't do much good to send paid traffic to a site that is not engaging and doesn't convert. Often times visitors are [...]

2011-12-30T01:32:36+00:00

Trust The Data

One of the biggest benefits of PPC advertising is the immediacy of results. Unlike most traditional mediums, a PPC campaign will tell you right away what is producing and what is not. As advertisers it is easy for us to let  our egos get in the way of results. For example if I come up [...]

2011-06-24T12:08:57+00:00

Sitelink Success Story

When it comes to writing PPC ads, it’s no secret that is crucial to do everything you can to set your ads apart from the competition. There are some ad writing best practices that we’ve all been implementing for years such as, intercapitalization, strong calls to action, strategic punctuation, using keywords in ad text and [...]

2011-04-29T03:55:37+00:00

Leveraging The Display Network To Increase ROI

Paid Search Case Study On Leveraging The Display Network To Increase ROI Last month we took on a new client who had been handling their own PPC account for a few years. The main goal of the paid search account is to drive white paper downloads from their website. When I met with the client [...]

2010-11-16T01:25:11+00:00

Dental Clinic Paid Search Success Story

Dental Clinic Paid Search Success Story   Eight months ago we started running online advertising for a Cosmetic Dentist in the Dallas area and have experienced some fantastic results. This Dr. had never done any online marketing in the past, and therefore had a very minimal online presence. Since we took over her Online Marketing [...]

2010-10-01T04:00:51+00:00