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The Generation of Technology

By Taylor Warinner-Calixto, Boise State University I am part of the Generation of Technology. In the past couple of years technology has changed drastically. The internet is now at the tip of our fingers at all times of the day. The majority of people now have smart phones and a variety of tablets with light [...]

2014-02-28T15:33:33+00:00

ROI for Restaurant Brands with Social Media Marketing

Owners of a local pizza franchise present DFW Humane Society with proceeds from their social media campaign. Have you ever thought about leveraging social media marketing for your restaurant? 
It’s a common problem – restaurants want to be engaging with their clientele; they want to use social media marketing tools to get more patrons walking [...]

2013-11-01T20:25:07+00:00

Why Does My Website Need Social Media Engagement?

It’s possible you have more knowledge about social media than you know.  You likely have a Facebook page, LinkedIn, and/or a Twitter account. Perhaps you are on Google+ or whatever else is the hot social media flavor of the month, and undoubtedly, you have watched videos on YouTube or Vevo. That said, being an unpremeditated [...]

2013-03-11T15:17:39+00:00

OPM Selected to Speak at #SMCDALLAS Tonight

OPM's very own, Jeff Schick, was selected as a featured speaker at tonight's 2nd Annual Social Media Showcase hosted by The Social Media Club of Dallas. SETUP i Fratelli, a DFW-based pizza brand, was preparing to celebrate their 25th anniversary in July 2012. During those 25 years, the brand made contributions, both financial and in-kind. [...]

2012-07-19T16:00:40+00:00

Social SEO: The New Go-To Move for Online Marketing?

Why your brand can't ignore Facebook: 1 out of 5 page views online is on Facebook Over 250 million photos uploaded every day Over 2.7 billion "likes" every day How These Numbers Affect Your Brand Facebook, Twitter, LinkedIn, Pinterest and the other popular social media platforms are the most influential forms of media on the [...]

2012-07-13T17:46:14+00:00

Social Media Success Story

SETUP i Fratelli, a DFW-based pizza brand, was preparing to celebrate their 25th anniversary in July 2012. During those 25 years, the brand made contributions, both financial and in-kind. In efforts to emphasize and increase awareness of their continuous community involvement, i Fratelli volunteered to create a program that would help offset the lack of [...]

2012-07-02T19:53:08+00:00

i Fratelli: Paid, Owned, Earned Media

OPM client and DFW-based, i Fratelli, joined forces with Food Tours of America this week. In an effort to introduce a Dallas culinary experience, Food Tours of America puts restaurant menu items in the hands of the consumer. Essentially, it is a great trial program for local restaurant brands. Good Morning Texas featured a segment [...]

2012-06-21T18:57:10+00:00