Video

Local Digital Marketing Tactics That Improve R.O.I.

Take it from OPM’s team of digital catalysts – our business is R.O.I. for our clients. Today, the ever-increasing numbers of local businesses are marketing their products and services through PPC (pay per click) advertisements. Managing an effective local PPC campaign can be a difficult task for smaller local businesses, especially when working within a [...]

2017-08-18T05:18:58+00:00

Why Does My Website Need Social Media Engagement?

It’s possible you have more knowledge about social media than you know.  You likely have a Facebook page, LinkedIn, and/or a Twitter account. Perhaps you are on Google+ or whatever else is the hot social media flavor of the month, and undoubtedly, you have watched videos on YouTube or Vevo. That said, being an unpremeditated [...]

2013-03-11T15:17:39+00:00

Tracking Events as Goals in Google Analytics

What are Events? Google Analytics uses it standard tracking code to capture a number of things when a page loads.  This is how we get our great data like bounce rate, exit rate, time on site, etc.  What about the useful things that don’t happen when a page loads?  These could be but are not [...]

2012-08-16T19:51:09+00:00

OPM Selected to Speak at #SMCDALLAS Tonight

OPM's very own, Jeff Schick, was selected as a featured speaker at tonight's 2nd Annual Social Media Showcase hosted by The Social Media Club of Dallas. SETUP i Fratelli, a DFW-based pizza brand, was preparing to celebrate their 25th anniversary in July 2012. During those 25 years, the brand made contributions, both financial and in-kind. [...]

2012-07-19T16:00:40+00:00

Adopt Mobile or Else…

Mobile devices are becoming faster, smaller, affordable and ultimately more ubiquitous. With this increased adoption rate, mobile marketing will inevitably be required in a brand's media mix to stay relevant. If you're still skeptical of integrating mobile into your mix, take a look at these insights below. With a significant increase in smartphone and tablet [...]

2012-06-26T17:34:43+00:00

Online Brand Reputation Management

Positive buzz surrounding a brand that is compelling and shareable can gain online momentum at an unprecedented rate. Numerous brands have strived to create this buzz with varying levels of success through brand-generated "viral" content: promotions, videos, stories, pictures or games. This positive buzz can increase a brand's reach, sentiment, engagement and ultimately revenue. On [...]

2012-06-14T16:37:21+00:00

The Benefit of Video SEO

What does a Google search for "dentist," "Viagra" and "make money online" all have in common? All of these highly competitive keywords have a YouTube video ranking in the top ten the day this blog post was added. Google estimates that there are over two-trillion pages competing for the keyword, "make money online." The top [...]

2012-06-12T19:57:38+00:00

Introducing Cinsay: A Way to Sell Your Products Through Video

Video eCommerce is one of the fastest growing  and most effective forms of direct advertisement on the web today. This is why OPM would love to introduce you to the Cinsay Smart Container™ that takes video marketing to the next level. The new Smart Container™ video player from Cinsay is a revolutionary tool that gives [...]

2012-06-11T21:00:26+00:00