Our Team of Digital Rockstars

We like to consider ourselves Digital Rockstars, and it’s not just because we’re confident in what we do.

At Online Performance Marketing, we’re passionate about the digital industry, and we’re proud to be engaged in it. We take active roles within our local search engine, digital, and social media marketing clubs and organizations. We’re constantly learning, evolving, and coming up with new methods to provide services to our clients.

From creating online marketing strategies to new website design to SEO, we test new industry practices repeatedly before we roll-out to our clients – and we use cutting-edge technologies to do so.

We have our finger on the pulse of digital marketing, and we’re ready to share our knowledge with you. If you’re ready to increase your company’s digital presence, contact us today at 877-478-8050.


Jeff Rudluff

Jeff Rudluff formed a team of Digital Rock Stars, known as Online Performance Marketing,(OPM), in January 2006. Rudluff brings broad experience in designing cost-effective products and services that drive customer demand and service via the Internet. He continually develops new business for the agency. Jeff steers the digital team by conceiving, developing, and implementing its core competencies, which includes Search Engine Marketing (SEM), Search Engine Optimization (SEO), media buying, affiliate programs, social marketing, and development and emerging technologies within the Internet channel. Jeff believes in making digital marketing easy while developing Digital Rock Stars within the organization. Prior to forming OPM, Jeff broke new ground by designing and developing early proto-types of GTE (Verizon) SuperPages and Superpages.com. He developed the strategy for all GTE (Verizon) online initiatives, including establishing the Internet as sales- and customer- service channels. He also created billing for both residential and business customers in the National Marketing Organization. Jeff brought his Internet experience to Match.com® where as Vice President of Product he led the online dating service through the explosive growth years. He integrated Match.com with AOL®, MSN®, and other partners. As Vice President of New Product Development, Jeff led the successful expansion of services to include, video, voice, and wireless. Jeff serves on the board of DFWSEM, the Dallas area Search Engine Marketing organization that brings together top local SEO and Paid Search thought leaders for a monthly meeting. Further, Jeff serves Team Networking in various capacities from Leading the Plano Chapter in 2010-2011 and serving on the marketing committee. Jeff Rudluff graduated from The University of Oklahoma with a B.A. in Management Information Systems.

Michael Edwards

Michael Edwards co-founded Online Performance Marketing in January 2006. Michael took responsibility for managing AdWords early in his role, and eventually he grew the AdWords Qualified team of digital rock stars at OPM. With years of training and development, as well as consulting experience, Michael can solve business problems with digital marketing tools, and he serves as a catalyst for client growth. Most notably, he was able to increase a client’s sales by 3,500% in a 10-month period, growing their digital investment from $300K to $10MM+ annually. A veteran of the United States Air Force, Michael graduated from Wayland Baptist University, with a Bachelor degree in Occupational Education and Training, and he received his coaching certification from the highly regarded Ultimate Coach University. Michael enjoys fashion, traveling, and coaching others to pursue their dreams.

Social Media and Content Marketing

Anne Arneson

Anne Arneson our multi-tasking Rock Star is not only with our Paid Search team but also on the SEO team as well!

Search Engine Optimization (SEO)

Daniel Thomason

Joining our SEO team in January 2015, Daniel Thomason is a true T-shaped Rock Star marketer, bringing a wealth of experience across disciplines. Having spent the majority of his career in ecommerce, he offers a fresh perspective and new solutions to the challenges our clients face. While skilled in all aspects of SEO – from content creation to penalty removal – Daniel’s background also includes copywriting, UI/UX, redesign/relaunch expertise, community building, and other digital skills that work in concert to give our clients the best possible results. A lifelong Dallas resident and graduate of the University of North Texas, Daniel enjoys competitive bodybuilding and powerlifting, playing with his dogs, and attending concerts and events throughout the city.

Project Management

Diana L. Carroll

Diana came to marketing communications and project management the old fashion way; she worked through the ranks and honed her skills in advertising agency and in-house settings. She graduated from the Art Institute of Houston in 1991 and focused the first 16 years of her career in advertising agencies developing an extensive toolbox of skills from art direction and copywriting to production management and account service. A marketing major from Dallas Baptist University, she moved to Dallas in 2002 to head up the creative and production services department for a niche agency specializing in residential real estate. Diana expanded her experience to include in-house marketing services in 2009 and added corporate and crisis communications to her resume while managing internal and external marketing communications for a large healthcare system in Fort Worth. Diana owns the concept “best of both worlds.” She is a highly creative marketing professional who revels in the detail and analytics of project management. She is currently working to earn her Project Management Professional (PMP)® from the Project Management Institute®.

Business Development

Linda White

Linda White joined Online Performance Marketing in September, 2009, creating the new position of Business Development Director. She brings her rock star mentality to the OPM sales and account management team. Her sales management and marketing experience working in the online learning and publishing technology fields have been vital in providing great results for our rock star clients. In her prior agency experience, she worked on developing social media strategies and implementing search engine optimization programs for her clients. Prior to joining OPM, Linda spent 15 years in publishing, working in the education, corporate, and trade markets. She spent eight of those years in the computer publishing industry, developing strategic programs across multiple brands for national retailers such as CompUSA, Fry’s Electronics, Borders, Barnes & Noble, Office Depot, Costco and Sam’s Club. Additionally, she created and ran national sales forces, as well as developed national service, sales and marketing programs, including strategic development of co-op advertising for large national retailers. Linda consistently showed increases in overall productivity among her client base, whether managing directly or through her team. She moved into the online learning environment with Pearson Education and on to the Corporate Online Training market with McGraw Hill, and subsequently left publishing to move into marketing. Linda graduated from Texas A&M University with a BBA in Marketing.


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