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True to our name, Online Performance Marketing (OPM) is a full-service, interactive marketing firm with a maniacal focus on performance. We incorporate a heavy mix of performance-based channels and special termination clauses into the comprehensive plans we create. |
Our interactive expertise spans high-level strategic planning, target marketing and analysis, rich media ad serving and campaign management, email reputation and marketing, social marketing initiatives and online reputation management, Search Engine Optimization (SEO), certified paid search management, affiliate program development, creative planning and execution, and custom web development. We employ a synergistic approach to develop a custom solution for each client.
OPM advertising tools include: an advanced banner serving and optimization platform; a patent-pending paid search platform; an email reputation analysis and monitoring program; an affiliate recruiting and monitoring program; and a “buzz” monitoring service measuring company mentions across the web and blogosphere. OPM development tools include: a custom e-commerce platform (a mechanism for the customer to pay for your products / services); an online appointment manager platform; a content management system; a trade show lead tracking system; and an online mystery shopping service that verifies prompt sales follow up on leads.
Online Performance Marketing, LP has evolved to become the go-to agency for traditional advertising agencies who lack the depth and breadth required to succeed in developing a comprehensive internet marketing strategy for their clients. If you are looking for an online advertising company, look no further than Online Performance Marketing, LP. We are based in Dallas, TX with a satellite office in Austin, TX. Please call us to find out how we can help you exploit the web as a sales channel. 877-OPM-2010 (877-676-2010) Monday - Friday 9-5 Central.
ADVERTISING TOOLS
Various forms of advertising are important to ensure an effective advertising budget. Cultivating the right mix of creative and directional advertising is the key to optimizing that budget. The market frequently changes, and it is important to periodically reevaluate your advertising strategy, so you can maximize the return on your investment. Online Performance Marketing can help you determine if you are properly allocating your money. We serve as a high-tech power tool within your advertising toolbox.Three of the biggest opportunities in Internet marketing are Search Engine Marketing, Search Engine Optimization, and Social Marketing. Below is a summary of each category that Online Performance Marketing specializes in, or click on the links provided to learn more about each category.
Search Engine Marketing Program | Pay Per Click
Online Performance Marketing Search Engine Platform - Our SEM program uses a sophisticated software system which tracks:- Click throughs to website
- Telephone Calls
- Emails
- E-Commerce Sales
- Coupons Printed from Website
- Forms Submitted from Website
Search Engine Optimization Program
Organic Search Engine Optimization (SEO) is a valuable investment for any organization. Our Online Performance Marketing website has a double indent listing in Google position #1 and #2 for the keyword phrase "online performance marketing" out of nearly 46 million web pages indexed by Google, and position #3 for our Beyond Basic Search Engine Marketing Overview. As of 2/23/2009 we held the 2nd position for the keyword phrase "performance marketing" out of over 403 million web pages indexed by Google & we haven't even put our full resources into our own website yet! If you're looking for an SEO company, it's important to look at their results. Where does THEIR website rank on Google? For more information on our SEO program, and to view a case study, click on SEO in the menu.Social Marketing Strategies
Social Marketing traffic has become the next frontier on the Internet, with over 64% of Internet users in 2006 visiting MySpace, according to comScore. 35% of Internet users visit YouTube, 27% visiting wikipedia and 29% visiting facebook. Did you know that 51% of MySpace users and 39% of facebook users are over 35 years old? Online Performance Marketing can help craft a social marketing strategy, which has huge traffic potential, great conversions and in many cases, provide nearly instant search engine listings and multiple search engine listings.Advanced Banner Ad Serving
In addition to creative development from our team of graphic designers and information architects, OPM offers an Advanced Ad Serving Platform which optimizes ads every two minutes and provides comprehensive reporting on not only impressions and clicks, but can even track users that see an add, and then later visit your website (without clicking on the banner ad). This platform is the foundation of proving your banner ad campaigns ROI.Email Marketing
Online Performance Marketing offers CAN-SPAM compliant, permission based email marketing, to help your business communicate with your customers. Our email marketing platform is white-listed and provides extremely high deliverability rates. If you are looking for a low CPM (Cost Per Thousand) email provider, look no further! We offer robust reporting on open rates, deliverability, click-through rates, and more.DEVELOPMENT TOOLS
It’s not enough to know only “what” needs to be done from a technical perspective. Knowing “how” to do it and actually completing the project in a timely and cost-effective manner is equally important. Online Performance Marketing has partnered with a proven technology team that possesses extensive experience building online applications for small- to enterprise- size businesses, including: Lockheed Martin, Quest Diagnostics®, Match.com®, Glamour Shots®, Park Place Texas, ticket2fame®, Platinum Access MD, and more.Online Performance Marketing development tools include: Web site design and development, a custom e-commerce platform (a mechanism for the customer to pay), an online appointment manager platform, a content management system, and a trade show lead tracking system.
Let us help you establish and exploit the web as a sales channel.
