Your customers, clients and patrons are talking about you online. Online Performance Marketing understands this, and works with your brand to establish a healthy and appropriate social presence for your business. We work to go beyond just posting items about your business and actually engage your audience to drive business.
Our number one goal is to always help your business grow. We constantly measure the effectiveness of our work and make changes along the way to make ensure social media is offering its maximum growth potential. We set goals, objectives, key performance indicators (KPIs) and many small steps along the way. Everything we do is always traced back to your digital brand health and strategy. We believe this consistency helps your patrons become closely acquainted with your brand’s identity.
ONLINE PERFORMANCE MARKETING’S APPROACH TO SOCIAL MEDIA
Below is an outline of how Online Performance Marketing approaches Social Media. We believe this channel within the Internet advertising arena is more than “just something you do” – and it’s not for everyone, either.
We believe you must have an objective, plans to meet the objective and key performance indicators (kpi’s) to measure your success. We are maniacal about tracking our results to ensure your success! That is how we have organized our social media marketing practice.
BELOW ARE THE FUNDAMENTAL AREAS WE ADDRESS IN OUR PROCESS:
EVALUATE EXISTING PRESENCE (IF APPLICABLE)
OPM can evaluate the effectiveness of existing efforts and how they fit into the objectives that are defined as part of the strategic planning process for social media.
The objectives will drive all social media activity. Objectives vary from using social media as a communications medium; a way to sell products and services; for brand building; and/or customer feedback/service/retention mechanism.
We provide our clients with a full assessment and focused objectives to drive the desired results.
- Each social media platform has its benefits and limitations. Our process evaluates the platforms and determines which platforms work best to reach the desired objectives.
DETERMINE CRITERIA FOR MEASUREMENT
- OPM believes this is one of the most important processes in establishing a social media presence. Defining a clear objective and measuring the success of that objective with quantitative measurement.
- We help clients integrate Google Analytics or other reporting processes integrated into the social media plan.
DEVELOP MONITORING PLAN
- Continuous monitoring of any social media plan is imperative. Customers, clients and prospects are talking about your products and services. The question is, will you be listening?
We make sure our clients have an effective, continuous monitoring process.
DEVELOP ROLES AND RESPONSIBILITIES
- Defining all the roles and responsibilities for social media extend from the CEO/Business Owner, all the way down to customer service and sales representatives. This includes executive management support to the actual responses to customers in the social media platforms.
DEVELOP REPUTATION MANAGEMENT PLAN
- Effective, relevant, timely communication is key in the social media arena. We work with our clients to develop content to address customer needs. An editorial calendar develops a plan for the content and a plan to deliver the information. We can work with an organization to create content from internal subject matter experts or we can research content with support from resources to insure high quality information is communicated to your customers and clients while effectively protecting your brand and image.
- Developing a timely response mechanism for issues that arise is key to the effective implementation of an social media plan. We insure an effective response team is in place and that procedures are established for issues needing to escalate up the internal ladder.
COMPETITIVE ANALYSIS OF SOCIAL MEDIA
- Competitive monitoring is key to developing and responding effectively to competitive threats on the social media platforms. We will conduct a competitive analysis to position your product or service in the social media platforms. Whether you are a first mover or responding to competitive pressures, we can help you position yourself in the social media arena.
LAUNCH PRESENCE ON THE VARIOUS PLATFORMS
- We have effectively launched social media on all of the major and minor social media platforms. With years of experience in other online advertising media, we have the capability to effectively implement strategic plans across all the key social media platforms including Facebook, Twitter,YouTube, Linked In, Flickr, your company blog.
IMPLEMENT MEASUREMENT TOOLS
- Implementing Google Analytics or other measurement tools is key to a successful social media implementation. We design, implement and test the measurement tools.
- Continuously monitoring the competition and their response to your efforts will help insure an effective and relevant social media presence.
REPORTING OF METRICS, GOALS AND OBJECTIVES
- Continuously monitoring the results and effectively responding to the results of the key performance indicators (KPI’s) for social media will insure that your objectives are met.
EDITORIAL CALENDAR MANAGEMENT
- Managing the editorial calendar will insure timely, relevant information is continuously provided to your customers through the social media channels.
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